Letter to the FCC

The Hon. Julius Genachowski Chairman Federal Communications Commission 445 12th Street, S.W. Washington, D.C. 20554 Dear Chairman Genachowski: October 3, 2011 The undersigned organizations are innovative local online news organizations serving communities across the country. We are new, start-up enterprises, and we are part of a growing movement of local online sites dedicated... Read More

Welcome to SLOAN!

Welcome to SLOAN! We are so excited to bring SLOAN to the Sacramento area. Our passion is  to build a healthy media ecosystem in Sacramento. We have already brought together premier independent, local publishers in the Greater Sacramento Area to create a powerful and efficient way for national and local brands to buy digital media. Today is not only another big day for SLOAN, it’s... Read More

Reality

Not long ago I was hearing about the possibility of local advertising networks and at conferences and in the blogosphere. Many intellectuals and media experts thought this was a key institution for building a healthy media ecosystem – it was seen as almost a quick fix. At the time we had already begun work on SLOAN, The Sacramento Local Online Ad network. Geoffrey Sakala from... Read More