Patch: Scared Yet?
This morning I read a dire warning for independent online local websites: Hyper Local Purists Steamrolled By Patch?. The headline is a little misleading as Mel has wider concerns than Patch. Mostly it was a criticism of the Block by Block Summit. At the summit I held an impromptu session on Patch. I won’t try to recap but here are my thoughts. Patch represents a huge ally of local and hyper-local sites. For one, more local media is welcome... Read More
NYT out of whack
I’ve been holding back on posting, but I’m ready now – and I won’t be pulling punches. Blogs around the web (Wired, Gizmodo, Techdirt, TechCrunch) have reported that The New York Times pressured Apple to remove the most popular RSS reader from the App Store because the reader was making “commercial use” of the NYT RSS feeds. It is an interesting story and still developing as the app had been pulled earlier today... Read More
Marketplaces 2010
I’m sitting here at a huge and influential conference in San Diego, Marketplaces 2010 and all of a sudden I see a slide with the SLOAN logo. And then I see MyFolsom.com. And then I see Living in Urban Sac and Rancho Cordova Post – wait and there is a graphic from our media kit! The speaker is Joelle Gropper Kaufman, Senior VP, Marketing, Adify – our fantastic technology partner. It is an amazing feeling to hear her talk about our... Read More
Video!
Sorry for the wait everyone. Our video of the February 2010 SLOAN event is now online. The video is 26 minutes long so you might want to sit down. I will post a shorter edit a little later. Sacramento Local Online Ad Network (SLOAN) Introduction from Ben Ilfeld on Vimeo. Read More
Welcome to SLOAN!
Welcome to SLOAN! We are so excited to bring SLOAN to the Sacramento area. Our passion is to build a healthy media ecosystem in Sacramento. We have already brought together premier independent, local publishers in the Greater Sacramento Area to create a powerful and efficient way for national and local brands to buy digital media. Today is not only another big day for SLOAN, it’s a great moment in the evolution of the Sacramento digital and... Read More
