NYT out of whack
I’ve been holding back on posting, but I’m ready now – and I won’t be pulling punches. Blogs around the web (Wired, Gizmodo, Techdirt, TechCrunch) have reported that The New York Times pressured Apple to remove the most popular RSS reader from the App Store because the reader was making “commercial use” of the NYT RSS feeds. It is an interesting story and still developing as the app had been pulled earlier today... Read More
Marketplaces 2010
I’m sitting here at a huge and influential conference in San Diego, Marketplaces 2010 and all of a sudden I see a slide with the SLOAN logo. And then I see MyFolsom.com. And then I see Living in Urban Sac and Rancho Cordova Post – wait and there is a graphic from our media kit! The speaker is Joelle Gropper Kaufman, Senior VP, Marketing, Adify – our fantastic technology partner. It is an amazing feeling to hear her talk about our... Read More
Video!
Sorry for the wait everyone. Our video of the February 2010 SLOAN event is now online. The video is 26 minutes long so you might want to sit down. I will post a shorter edit a little later. Sacramento Local Online Ad Network (SLOAN) Introduction from Ben Ilfeld on Vimeo. Read More
Welcome to SLOAN!
Welcome to SLOAN! We are so excited to bring SLOAN to the Sacramento area. Our passion is to build a healthy media ecosystem in Sacramento. We have already brought together premier independent, local publishers in the Greater Sacramento Area to create a powerful and efficient way for national and local brands to buy digital media. Today is not only another big day for SLOAN, it’s a great moment in the evolution of the Sacramento digital and... Read More
Reality
Not long ago I was hearing about the possibility of local advertising networks and at conferences and in the blogosphere. Many intellectuals and media experts thought this was a key institution for building a healthy media ecosystem – it was seen as almost a quick fix. At the time we had already begun work on SLOAN, The Sacramento Local Online Ad network. Geoffrey Sakala from The Rancho Cordova Post and I were exploring a partnership to help... Read More
